How to succeed as a retailer online

Why are some online businesses wildly successful while others barely generate revenue? Have you really thought about what your customers are looking for? Beyond the great designs and aesthetics, more often than not, online shoppers just want to find the product they’re looking for and move on quickly but that doesn’t mean that you shouldn’t carefully curate the perfect online store. eCommerce customers tend to err on the side of "less is more." The more selling you can do in the photographs and short, concise descriptions, the less cluttered your site needs to be with paragraphs. I suggest telling a story. Whether this is through the products themselves, or customer testimonials, humanizing

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